From royals to rock n' rollers, purple has quite the reputation. A precious and magical color, it's found in nature in the vibrant tones of lavenders, orchids, lilacs, and violets. The kings and priests of Europe wore purple to show their power, making the color a shorthand for nobility, and purple is just as prestigious in China, where it's associated with divinity and immortality, and said to bring you luck and fame when paired with red.
It's not hard to see why purple is considered a magical color. From head to toe, whether it's amethyst eyes, violet shoes, or a purple-heavy makeup palette, this color can make you look absolutely majestic. A lady-like purple dress can bring out the deepest shades of your feminine side, and a big purple coat can give you a heavy dose of luxury and passion.
What to pair with purple? For a safe bet you can always go with black or grey, since these neutral colors will match any color naturally, but if you're bold enough you should go for some complementary combinations. You art-school fashionistas may remember complementary colors as the ones that are opposite from each other on the color wheel. Because of a phenomenon called visual dissonance, our eyes do not move naturally from one color to another when we put them together, and the conventional wisdom is that pairing them in one outfit means you're clashing. Well, we're here to say that's not necessarily true: it may sound intimidating, but it turns out purple and orange go together just like chocolate and peanut butter. We've seen this color block trend everywhere from runways to magazines to the red carpet, and the look has gotten so ubiquitous that it even has its own name: 'porange'. There's just one essential rule to remember when trying out bold color combinations: keep 'em eye-catching!
High-saturated purple may be a natural drama queen, but its delicate cousins on the color spectrum are also worth exploring. Keep an eye out for our future post, which will be all about lovely lilac!